The ESSMA Summit is the go-to stadium industry event.

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#ESSMASummit

The ESSMA Summit is the go-to stadium industry event organised by ESSMA (European Stadium & Safety Management Association) in partnership with ECA (European Club Association) and EPFL (European Professional Football Leagues).

Aviva Stadium

The Aviva Stadium is built on the site of the former Lansdowne Road stadium, which was demolished in 2007. It reopened its doors on 14th May 2010 and has a capacity of 51,700 seats. The stadium has won a number of awards including RIAI & RIBA.

Keynotes

After an Aviva Stadium Tour Experience and networking lunchkeynote sessions will be centered around Stadium Lifecycle, Match Day Operations and The Fan Journey. ESSMA, ECA and EPFL will give an introduction to each of the keynotes.

Seminars

The seminar topics are related to ESSMA’s six expert areas: Safety & SecurityFan Experience & HospitalityPitch ManagementConstruction & DevelopmentOperations & Ticketing and Sustainability & SMART.

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Who's Speaking?

Discover the ESSMA Summit 2018 Speakers

Martina Flood

Head of Catering Operations

Matthias Eiles

Advisor Football Infrastructure

Mats Enquist

CEO

BASIS

British Association for Sustainable Sport

Eric Cosset

Director Product and Development

Benjamin Steen

Head of Digital Projects and CRM

Umut Kutlu

Chief Marketing Officer

Ole Myhrvold

Facility Manager

Pierre Venayre

General Director

Julio Tárrega Díez

Audiovisual Manager

George Vaughan

Senior Project Manager

Rob Toussaint

Commercial Director

Sylvain Caliman

Stadium Manager Section Paloise

Rory Sheridan

Head of Sponsorship Europe at Diageo (Guinness)

Eric Hart

Head of Tampa Sports Authority Managing Raymond James Stadium

Francesco Gianello

Head of Stadium Juventus FC

Declan O’Brien

Operations Manager IRFU

Wojciech Rokicki

Project Director

Darren Crossman

Facilities & Safety Director

Yasser Al Mulla

Senior Manager

Majella Smyth

Head Groundsman

Tine De Groote

Marketing Manager

Alberto Colombo

Deputy General Secretary

Martin Murphy

Stadium Director Aviva Stadium

Roger Brosel

Head of Content and Programming

Dirk Piens

Head of Organisation and Infrastructure

John Beattie

Stadium and Facilities Director Arsenal F.C.

Marc Schmidgall

Head of Communication & Marketing

Leighton Jones

Head of Security

The Clayton Hotel Ballsbridge is fully booked. Get in touch via summit@essma.eu for suggestions.

Day 1: Keynotes

16 January 2018
09:00
ESSMA Summit welcome and registration
09:30
Aviva Stadium Tour Experience: best examples in stadium operations. The last tour will start at 11h00
12:00
Networking lunch offered by ESSMA
12:45
ESSMA Summit kickoff
Declan O’Brien
Operations Manager Irish Rugby Football Union
John Beattie
Stadium and Facilities Director Arsenal F.C.
13:00 – 14:15
Stadium Lifecycle
Dimitri Huygen
Managing Director ESSMA
Martin Murphy
Stadium Director Aviva Stadium
Eric Hart
Head of Tampa Sports Authority
14:15
Coffee break
14:45 – 16:00
Matchday Operations
Marc Schmidgall
Head of Communications & Marketing ECA
Roger Brosel
Head of Content and Programming LaLiga
Francesco Gianello
Head of Stadium Juventus FC
16:00
Coffee break
16:30 – 17:55
Fan Journey
Alberto Colombo
Deputy General Secretary EPFL
Eric Cosset
Director Product and Development Disneyland Paris
George Vaughan
Senior Project Manager Twickenham Stadium
Rory Sheridan
Head of Sponsorship Europe at Diageo (Guinness)
17:55
Ceremony host Summit 2019
18:00
Evening cocktail and dinner
19:30 – 20:30
Transfers to Clayton Ballsbridge hotel
21:00
Transfer from Clayton Ballsbridge hotel to
Temple Bar
Download the full programme

Day 2: Seminars

17 January 2018
09:00
Transfers from Clayton Ballsbridge hotel to Aviva Stadium
09:15
ESSMA Summit registration day 2 and welcome
09:45
Start seminars
Operations & Ticketing Fan Experience & Engagement Pitch Management Stadium Development I Takeaways & lessons learned
ESSMA Updates
Cyril De Greve - Business Intelligence Manager ESSMA
09:45 - 09:55
ESSMA Updates
Dimitri Huygen - Managing Director ESSMA
09:45 - 09:55
ESSMA Updates
Gert-Jan Cuypers - Corporate Account Manager ESSMA
09:45 - 09:55
ESSMA Updates
John Barrow - Director ESSMA Services
09:45 - 09:55
CRM and ticketing
10:00 - 10:30
Tine De Groote - Marketing Manager KV Oostende
The Swedish Connected League project: a way to ensure business control for football through common IT infrastructure for partners and fan engagement
10:00 - 10:30
Mats Enquist - CEO Swedish League
The development and present situation of artificial turf in Norway and the growing interest of hybrid pitches
10:00 - 10:30
Ole Myhrvold - Facility Manager Norwegian Football Federation
The new Stade du Hameau
10:00 - 10:30
Sylvain Caliman - Stadium Manager Section Paloise
NEP
10:30 - 10:50

Coffee Break
10:50 - 11:00
GrassMasterSolutions by Tarkett Sports
10:30 - 10:50

Coffee Break
10:50 - 11:00
Coffee Break
10:50 - 11:00
Coffee Break
10:50 - 11:00
Income development of a middle-sized stadium
11:00 - 11:30
Pierre Venayre - General Director Stade Rochelais
Engaging fans with video content during match day
11:00 - 11:30
Julio Tárrega Díez - Audiovisual Manager Valencia CF
Turf Development Project
11:00 - 11:30
Yasser Al Mulla Senior Manager - Supreme Committee for Delivery & Legacy
Energizing Tampa
11:00 - 11:30
Eric Hart - Head of Tampa Sports Authority Managing Raymond James Stadium
Panel Discussion
11:30 - 11:45
Panel Discussion
11:30 - 11:45
Panel Discussion
11:30 - 11:45
Panel Discussion
11:30 - 11:45

Operations & Ticketing

  • ESSMA Updates
    09:45 - 09:55
  • CRM and ticketing
    10:00 - 10:30
  • NEP
    10:30 - 10:50
  • Coffee Break
    10:50 - 11:00
  • Income development of a middle-sized stadium
    11:00 - 11:30
  • Panel Discussion
    11:30 - 11:45

Fan Experience & Engagement

  • ESSMA Updates
    09:45 - 09:55
  • The Swedish Connected League project: a way to ensure business control for football through common IT infrastructure for partners and fan engagement
    10:00 - 10:30
  • Coffee Break
    10:50 - 11:00
  • Engaging fans with video content during match day
    11:00 - 11:30
  • Panel Discussion
    11:30 - 11:45

Pitch Management

  • ESSMA Updates
    09:45 - 09:55
  • The development and present situation of artificial turf in Norway and the growing interest of hybrid pitches
    10:00 - 10:30
  • GrassMasterSolutions by Tarkett Sports
    10:30 - 10:50
  • Coffee Break
    10:50 - 11:00
  • Turf Development Project
    11:00 - 11:30
  • Panel Discussion
    11:30 - 11:45

Stadium Development I Takeaways & lessons learned

  • ESSMA Updates
    09:45 - 09:55
  • The new Stade du Hameau
    10:00 - 10:30
  • Coffee Break
    10:50 - 11:00
  • Energizing Tampa
    11:00 - 11:30
  • Panel Discussion
    11:30 - 11:45
No events available!
12:00 – 13:15
Networking lunch offered by ESSMA
13:30 – 14:45
Limited stadium tour Pitch Managers
First in, first served (limited to 30 and with pre-registration)
13:30
Start seminars
Safety & Security Fan Experience & Hospitality SMART & Innovation Stadium Development II Future Trends
Connected Stadium: not only for supporters
13:30 - 14:00
Dirk Piens - Head of Organisation and Infrastructure KAA Gent
Commercial stadium exploitation
13:30 - 14:00
Rob Toussaint - Commercial Director Heracles Almelo
Smart energy management
13:30 - 14:00
Michael Lloyd- Deputy Stadium Manager Arsenal FC Matt Allen (Member of BASIS)
Updates on Stadium Progress WC 2022
13:30 - 14:00
Yasser Al Mulla Senior Manager - Supreme Committee for Delivery & Legacy
Genetec - Case study: Fulham Football Club by Leighton Jones (Head of Security)
14:00 - 14:20

Coffee Break
14:20 - 14:30
Bosch: Sound reinforcement in stadia – challenges and added value
14:00 - 14:20

Coffee Break
14:20 - 14:30
Musco Lighting
14:00 - 14:20

Coffee Break
14:20 - 14:30
Coffee Break
14:20 - 14:30
The Principles of Crowd Safety Management
14:30 - 15:00
Darren Crossman - Facilities & Safety Director Principality stadium
Digitalisation of the Allianz Arena
14:30 - 15:00
Benjamin Steen - Head of Digital Projects and CRM FC Bayern Munich
The SMART stadium of Besiktas JK
14:30 - 15:00
Umut Kutlu - Chief Marketing Officer Besiktas JK
Training centre project
14:30 - 15:00
Tomasz Zahorski - Proxy of the Management Board Legia Warsaw
Panel Discussion
15:00 - 15:15
Panel Discussion
15:00 - 15:15
Panel Discussion
15:00 - 15:15
Panel Discussion
15:00 - 15:15

Safety & Security

  • Connected Stadium: not only for supporters
    13:30 - 14:00
  • Genetec - Case study: Fulham Football Club by Leighton Jones (Head of Security)
    14:00 - 14:20
  • Coffee Break
    14:20 - 14:30
  • The Principles of Crowd Safety Management
    14:30 - 15:00
  • Panel Discussion
    15:00 - 15:15

Fan Experience & Hospitality

  • Commercial stadium exploitation
    13:30 - 14:00
  • Coffee Break
    14:20 - 14:30
  • Digitalisation of the Allianz Arena
    14:30 - 15:00
  • Panel Discussion
    15:00 - 15:15

SMART & Innovation

  • Smart energy management
    13:30 - 14:00
  • Bosch: Sound reinforcement in stadia – challenges and added value
    14:00 - 14:20
  • Coffee Break
    14:20 - 14:30
  • The SMART stadium of Besiktas JK
    14:30 - 15:00
  • Panel Discussion
    15:00 - 15:15

Stadium Development II Future Trends

  • Updates on Stadium Progress WC 2022
    13:30 - 14:00
  • Musco Lighting
    14:00 - 14:20
  • Coffee Break
    14:20 - 14:30
  • Training centre project
    14:30 - 15:00
  • Panel Discussion
    15:00 - 15:15
No events available!
15:15 – 16:00
Open bar with closing speech by ESSMA President John Beattie and handover ESSMA Summit 2019
16:00
Transfers to Clayton Ballsbridge hotel
16:00
Aviva Stadium in-depth tours on Infrastructure, Technology, Sustainability, Construction and IT/Communications

 

*first come, first served (limited to 25 per in-depth tour)
Infrastructure
Mick Davoren – Operations Manager
Dan Wynne – Operations Coordinator 
Technology
Noel O’Mahony – Technical Services Manager
Sustainability
Aidan Byrne – Sustainability Manager
Construction
Martin Murphy – CEO Aviva Stadium
IT/Communications
Miriam McCann – IT Manager
16:30 – 17:00
Transfers to Dublin Airport
17:30
Transfers to Clayton Ballsbridge hotel

Aftermovie ESSMA Summit 2017

We could welcome 350 participants from 30 countries in Lyon for an inspiring 3-day event.

Already attending

Download the delegate list

Last update: 09/01/2018

"The ESSMA Summit is a fantastic stadium industry event. The industry is really cluttered with a lot of conferences, but if there’s one you should really attend it’s the ESSMA Summit: you can network with hundreds of stadium industry peers from clubs, stadiums, leagues and FA’s. Next to this, the buyer to seller ratio is the highest there exists."

Benjamin Viard - Head of Stadium Department - Ligue de Football Professionnel

"This conference will gather top executives from the stadium industry to present new trends, share ideas and build relationships aimed at shaping the future of sports facilities. We are delighted to partner up with ESSMA in hosting this event which should be a must for anyone interested in the venue business."

Georg Pangl - General Secretary EPFL

"We are very pleased to support the ESSMA Summit. With today’s rapid evolution of stadium infrastructure and technology, the exchange of know-how and experiences among industry experts is extremely valuable."

Michele Centenaro - General Secretary ECA

ESSMA Summit News

What to discover at the ESSMA Summit

Gathering the stadium industry: +350 participants

Quality networking

Uniting the global stadium, arena and major sports venue industry

Highest ratio of buyers to suppliers

Keynote speakers from all over the world

Go home with 10 new ideas

ESSMA Summit Strategic Partners

Supported by

ESSMA Summit Sponsors

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